Twinstone Hats is proud to announce the addition of Paul Fulks as its new Business Development Leader. With a background that spans military service, entrepreneurship, and decades of Western lifestyle experience, Fulks brings the team deep insight, energy, and vision.
For Paul, joining Twinstone is more than just a professional step. It is a return to the kind of work that reflects both creativity and purpose.
“After serving time in the US Navy, I left my roots in Southern Ohio and moved to Waco, TX. I loved the Texas lifestyle and the wholesomeness of its population,” Fulks shares. “I began playing country music, which caused me to relocate to Arlington, TX. This is when I accepted a position at Shepler's Western Wear, selling and shaping cowboy hats.”
That early experience shaped his lifelong respect for Western wear and hat-making. It also planted the seed for what would become a deep passion for craftsmanship and style rooted in tradition.
“After many thoughts and prayers, the decision was made to close my shop,” Fulks adds, referencing the sign company he owned for nearly three decades. “I started managing a few musicians and helped them get their careers underway, but this was not satisfying my creative side as much as I hoped it would.”
The opportunity to work with Twinstone Hats came at the right time. For Paul, it was a clear signal to return to what matters most: building something meaningful and helping others discover the value of true craftsmanship.
“When the opportunity arrived to join the Twinstone Hats team, I couldn't start quickly enough. The challenge of helping take them to the next level was just too exciting.”
Why Twinstone Hats Stands Out
Fulks quickly points out what makes Twinstone different from the rest of the Western hat market. For him, it starts with the hands-on approach to every piece made.
“In a world that has turned so much toward automation, it was such a joy to see the craftsmanship Twinstone puts into their manufacturing process. These hats are truly handmade right here in Arlington, TX. Nothing but the best leaves our facility.”
Fulks believes today’s customers are looking for that quality standard more than ever—high-quality materials and attention to detail matter. A Twinstone hat is not a mass-produced item. It is a personal investment.
A Modern Expression of Western Style
Paul believes Twinstone represents more than tradition. The brand reflects the evolving identity of the modern cowboy and cowgirl — a blend of grit, self-expression, and individuality.
“Twinstone Hats reflects the modern cowboy lifestyle by giving so many options for your personal style. If you can't find it with us, you're not going to find it.”
This focus on versatility and customization makes Twinstone an ideal fit for musicians, creatives, ranchers, and anyone who wants to express who they are through what they wear. Fulks sees a growing opportunity to meet that demand.
“Twinstone has the opportunity to overtake the major brands we have all known for years. Once you experience ownership of a Twinstone hat, you will never look back.”
A Customer-First Approach
With a strong background in retail, client service, and creative leadership, Fulks plans to help scale Twinstone while keeping its personal touch intact.
“I am looking forward to providing top customer service to everyone, from the single hat clients to those who order thousands,” he says. “So, tighten up that bull rope and get ready for the ride.”
His philosophy is simple: When you treat every customer like they matter, they stay with you for the long haul. Fulks plans to strengthen that kind of trust across every touchpoint.
A Strong Addition to the Twinstone Legacy
As Twinstone grows, Fulks’ arrival marks a new phase of opportunity. His leadership will support the company’s mission to create handcrafted cowboy hats that honor tradition while inviting new audiences into the fold.
Twinstone is excited to welcome Paul Fulks and looks forward to what lies ahead. With boots on the ground and heart in the work, Fulks is ready to help write the next chapter of the Twinstone story.
About Twinstone Hats
Twinstone Hats are handcrafted in Arlington, Texas, using time-honored techniques and premium materials. Built for the modern Western lifestyle, each hat is shaped with purpose, style, and soul. Whether worn on stage, on the ranch, or on the road, Twinstone hats are made to last and made to matter.
Explore the collection: twinstonehats.com
Become a Twinstone Affiliate: twinstonehats.com/pages/affiliate
Have questions or want to connect directly?
Reach out to Paul Fulks, National Sales Director at pfulks@twinstonehats.com.
Phone Number: (817) 247-0800
