Joe King x Twinstone Hats
Joe King Joins Twinstone: A Legacy of Grit, Music, and Style
When strength meets soul, the result is something unforgettable. That’s precisely what you get with country artist and former NFL player Joe King — and now, he’s bringing that same grit and heart to Twinstone Hats as the brand’s newest ambassador.
From NFL Sundays to Honky-Tonk Nights
Joe King’s story isn’t just impressive. It’s lived-in. He played for the Cincinnati Bengals, Cleveland Browns, Tampa Bay Buccaneers, and Las Vegas Raiders, closing out his football career. After stepping off the field, he didn’t slow down. He picked up a guitar and made his way to the stage.
His debut single, “Down in Stillwater, Oklahoma,” turned heads in the country music world. That momentum continued with “Drinkin’ Doubles,” a track that landed on national charts and proved King’s voice had staying power well beyond the stadium.
Now, as the newest face of Twinstone Hats, he brings that same edge and integrity to a brand built on the values he lives by — authenticity, heart, and hard work.
The King Hat: Made for the Road, the Ranch, and the Stage
As part of the new partnership, Twinstone Hats has released a signature style honoring King’s journey.
Introducing “The King”
- Quality: 30X
- Color: Black
- Crown: Cattleman
- Brim: 4”
- Profile: R-2
This hat reflects King’s own style — classic, bold, and versatile. It’s built to handle life on the move and still look sharp under bright lights or wide skies.
“I’ve always believed that a hat says something about who you are,” says King. “Twinstone fits my life perfectly. They’re built for the road, the ranch, and the stage. I’m proud to wear a brand that represents the same values I do: authenticity, hard work, and heart.”
A Natural Fit
The partnership was formalized between Twinstone National Sales Director Paul Fulks and Joe King’s team at JDK Entertainment, LLC in Salado, Texas.
“Joe embodies everything our brand stands for,” says Fulks. “Whether it’s football, music, or life, he gives 100 percent. That’s the kind of ambassador who truly represents Twinstone.”
From late-night gigs to long-haul drives, King’s life mirrors the essence of a Twinstone hat — built to last, rooted in tradition, and made to carry meaning.
A Hat That Speaks Your Story
Twinstone Hats is proud to be a family-owned and operated business, rooted in Arlington, Texas. Known for crafting high-quality western headwear, each Twinstone hat is carefully shaped and built for the lives that wear them. From rodeos and recording studios to family dinners and local fairs, Twinstone hats go where stories are made.
Whether you’re a longtime fan of Joe King or just now discovering his music, “The King” hat offers a chance to wear a piece of that story — one that reflects resilience, talent, and the spirit of the American West.
What’s Next
Joe King will appear in upcoming Twinstone marketing campaigns, live event appearances, and social media collaborations across the nation. Fans can expect to see him wear “The King” both on stage and off — proving that some hats don’t just complete an outfit, they define it.
About Twinstone Hats
About Twinstone Hats
Twinstone Hats are handcrafted in Arlington, Texas, utilizing traditional techniques and premium materials. Built for the modern Western lifestyle, each hat blends legacy and style — made for those who work hard, dream big, and carry the West forward.
Shop the full collection: twinstonehats.com
For affiliate opportunities: twinstonehats.com/pages/affiliate
Contact Paul Fulks directly at: pfulks@twinstonehats.com
Where to Find Joe
Website: joekingband.com | Spotify: Joe King | YouTube: Joe King | Apple Music: Joe King
