When January hits Texas, the Western world turns its eyes to one place — Fort Worth. From January 16 through February 7, 2026, the city becomes the beating heart of cowboy culture, as the Fort Worth Stock Show & Rodeo (FWSSR) takes over with three weeks of tradition, grit, and unforgettable style.
At Twinstone Hats, we know our customers live for moments like this. Whether you're stepping into the rodeo arena, walking through the historic stockyards, or just soaking up the culture, what you wear matters — and a Twinstone hat belongs at the center of it all.
Why the Fort Worth Stock Show & Rodeo Is the Real Deal
The FWSSR is not just any rodeo. It's one of the oldest and most iconic Western events in the nation, bringing together ranchers, rodeo athletes, musicians, artists, families, and fans from all over the country.
If you're new to the event, here’s what to expect:
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PRORODEO Action: From bareback riding to barrel racing, the FWSSR hosts some of the top rodeo talent in the world.
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Mustang Magic & Ranching Heritage: Celebrate the cowboy tradition with working horse showcases, cattle drives, and ranching competitions.
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Live Music & Events: Artists like Colter Wall bring real country music vibes to the stage.
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Shopping & Vendors: Though Twinstone won’t be vending this year, you’ll find everything from Western fashion to handmade leather goods.
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Family-Friendly Experiences: Petting zoos, livestock shows, and educational exhibits inspire the next generation of cowboys and cowgirls.
This isn’t just a rodeo. It’s a full-blown celebration of the Western way of life.
What to Wear to FWSSR: Twinstone Hat Style Guide
You don’t need to ride bulls to look like you belong at the Fort Worth Rodeo. Each January, the FWSSR becomes a runway of winter western outfits, blending tradition with personality. Whether you're walking the barns or heading to a concert, a handcrafted Twinstone hat is the finishing piece that brings the entire look together.
Twinstone isn’t just any hat. It’s part of a western lifestyle brand built for those who show up with style and substance. If you're wondering how to pull your outfit together this year, use this cowboy hat style guide to stand out in all the right ways.
1. For the Classic Cowboy or Cowgirl
Hat: A charcoal or chocolate felt Twinstone hat, shaped in a traditional cattleman crown
Pair with: Fitted denim, a crisp pearl-snap button-up, and boots that have seen the arena dirt
Why it works: This look anchors you in heritage while keeping you rodeo-ready. It's a timeless choice that never goes out of style.
2. For the Music Lover
Hat: A bold black or midnight navy felt hat, like “The King” from our Joe King collection
Pair with: A vintage band tee, leather jacket, silver accessories, and sharp jeans
Where to wear it: This one’s for catching Colter Wall or other FWSSR headliners under the arena lights
Why it works: It blends edge with authenticity, striking the balance between concert cool and rodeo fashion 2026.
3. For the Stylish Spectator
Hat: Sandstone or bone felt, finished with a feather accent or wrapped band
Pair with: A warm wool trench, layered flannel, and classic ankle boots
Style tip: Neutrals pop beautifully under winter western lighting, ideal for those Instagram-worthy rodeo photos
Why it works: This elevated look channels western fashion outfit ideas straight from the grandstands to downtown Fort Worth.
No matter your style, a Twinstone hat is more than an accessory. It is a statement of who you are and how you carry the Western way of life. From the grandstands to the stockyards and on to your favorite dinner spot, our western-style hats are made to move with you and made to matter.
Can’t Attend? Here’s How to Join the Ride
Not everyone can make it to Fort Worth, but that doesn’t mean you have to miss out. The FWSSR will be streamed on The Cowboy Channel, and you can follow along on social media using event hashtags like:
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#FWSSR2026
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#FortWorthRodeo
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#WesternLifestyle
Tag Twinstone Hats in your rodeo-ready outfits or watch party looks. We'll be celebrating from afar with our community of riders, musicians, creators, and western style lovers.
Why FWSSR Is the Perfect Start to Your Western Year
January sets the tone for the rest of the year. There’s no better time to lean into what matters — heritage, craftsmanship, and confidence. The Fort Worth Stock Show & Rodeo reminds us that western values are still alive and thriving, and style is a part of that legacy.
Wearing a Twinstone hat during FWSSR isn’t just about fashion. It’s about showing up with presence. Our hats are made from high-quality materials, handcrafted, and built to withstand the dust, wind, and applause.
Whether you’re in the stands or watching from home, remember: the West doesn’t start on a stage. It starts with how you show up.
Explore Western Wear Built for the Season
If FWSSR 2026 is on your calendar, make sure your gear is ready. Explore our full collection of handmade cowboy hats, crafted right here in Texas and designed for modern western life.
Shop felt hats built for winter, shape your style your way, and carry your story with every step.
