At Twinstone Hats, we’re proud to stand alongside artists who embody the spirit of the West—individuals who stay true to their roots, live with grit, and share their journey through honest storytelling. Today, we’re excited to welcome Tristan Roberson, a rising Texas-based country music artist, multi-instrumentalist, and songwriter, as the newest face of our Twinstone Hats Ambassador Program.
Rooted in Music, Raised on Western Values
Born and raised in Frisco, Texas, Tristan Roberson is making a name for himself in country music with a voice that blends emotional depth with the twang of traditional country roots. Drawing inspiration from legends like Hank Williams Jr., George Strait, and Keith Whitley, as well as newer stars like Tyler Childers and Parker McCollum, Tristan’s sound bridges the gap between the past and the present.
He picked up songwriting at just 15, penning his first original, “The Reaper Keeps Creepin,” inspired by his early life experiences growing up in a difficult household. Since then, he’s used his music to process, heal, and inspire, and his authenticity resonates with a growing audience worldwide.
More Than a Musician
Tristan isn’t just a singer. He’s a multi-instrumentalist and natural-born performer, equally skilled behind a guitar, piano, or drum kit. His classical music training and deep understanding of music theory enrich his arrangements, while his lyrics remain deeply personal and honest.
In just a few short years, he has amassed over 4 million streams across platforms, earned Top Radio Pick of the Year (2024), and gained a following of more than 186,000 fans across social media. His single “Somewhere In Texas” landed on the Top 5 of the Texas Regional Radio Chart and the Top 15 on the national MediaBase Indie Chart—proving that age is no limit regarding talent and drive.
Carrying on the Cowboy Spirit
Tristan’s music reflects the values we hold close at Twinstone: authenticity, resilience, and pride in where you come from. Whether performing live or in the studio, Tristan is helping define a new generation of Western fashion and country music—one where tradition meets evolution.
As part of our ambassador program, Tristan will be sporting a custom-designed Twinstone cowboy hat, built to match his bold style and stage presence. This hat, like his music, will serve as a reflection of his identity—shaped by Texas soil and carried by heartfelt storytelling. The official reveal of Tristan’s custom Twinstone hat will be coming soon, and fans will soon have the opportunity to shop a version inspired by his signature look.
Why Tristan Represents Twinstone
At just 17, Tristan left a lasting impression on the Texas Country Music Association, winning accolades and showing up on some of the state’s most respected platforms. From his first notes on TikTok to international radio play in 180+ countries, Tristan has remained grounded in his roots while growing as a respected voice in the genre.
His connection to Western tradition, his appreciation for handcrafted quality, and his belief in using music as a force for good make him the perfect addition to the Twinstone family.
Looking Ahead
With his debut album released in May 2025, Tristan is gearing up for his biggest year. The 11-track record will showcase his impressive vocal range and ability to write songs reflecting country music’s emotional truth. As he continues to break barriers and build his platform, Twinstone is proud to support Tristan’s journey and celebrate what makes him—and our hats—unmistakably Western.
