In the heart of West Texas, where the skies are vast and the songs run deep, country artist Matt Daniel has carved out a name rooted in grit, melody, and authenticity. Known for his soulful lyrics and raw musical talent, Daniel’s journey through the Texas country music scene reflects a deep connection to Western heritage—and now, that connection is stitched into every seam of his latest collaboration with Twinstone Hats.
This partnership isn’t just about fashion. It’s about legacy.
The Music Behind the Man
Matt Daniel is a touring singer-songwriter who’s shared the stage with legends like Gary P. Nunn, Joe Nichols, and The Wilder Blue. With over a million streams across platforms and radio play across the country, he’s quickly becoming a staple in Texas country.
In 2022, his debut album All I’ll Ever Need introduced a new voice with something to say. And in 2025, that voice returned stronger than ever with The Poet—Daniel’s second studio album, produced by Banjo Ben Clark. The album features live-recorded sessions and honest songwriting, blending classic storytelling with modern country roots, capturing the artist’s evolution. From heartfelt ballads to songs built for the road, The Poet reflects Daniel’s own journey—raw, honest, and rooted in tradition.
A Hat That Tells the Same Story: The Poet
In partnership with Twinstone Hats, Matt Daniel debuted a custom hat that reflects everything his music stands for: heritage, resilience, and Western pride. Named after his latest album, The Poet hat features a timeworn, lived-in look, built for those who appreciate craftsmanship and character.Handcrafted in the USA using only the finest materials, this beaver/rabbit felt cowboy hat features a structured profile with a slightly rugged finish. The genuine goat leather sweatband and embroidered liner provide long-lasting comfort for the road ahead, while the subtle details—like a hatband—speak to the individuality and care behind every piece. The Poet is more than a hat—it symbolizes the journey, made for those who live the music and the lifestyle.
When Music Meets Craftsmanship
Twinstone Hats isn’t your average cowboy hat brand. Known for their handcrafted cowboy hats and commitment to Western tradition, Twinstone creates high-quality pieces worn by ranchers, rodeo stars, and musicians alike. That’s why partnering with Matt Daniel was a natural fit. Artists and brands believe in doing things correctly—with intention, pride, and an eye on the long trail ahead.
From the shaping room to the stage, the collaboration celebrates a lifestyle where craftsmanship and creativity go hand in hand. Whether playing to a sold-out crowd or walking down a dirt road with a guitar on your back, a Twinstone cowboy hat is built for the journey.
What’s Next
Matt Daniel’s partnership with Twinstone doesn’t stop with The Poet. With new music on the horizon and more performances across the state, the artist continues to be a voice for the modern cowboy and cowgirl—those who carry the spirit of the West into every arena, venue, and backroad bar.
Fans can look forward to even more collaborations. Twinstone recently announced a hat in development with singer-songwriter and multi-instrumentalist Tristan Robertson—proof that the brand continues blending country music fashion with handcrafted Western hats that speak to today’s performers and fans alike.
Carry the Legacy
For those who live by the rhythm of a steel-string guitar and the trail traditions, Matt Daniel’s The Poet is more than an album, and his Twinstone hat is more than a statement. Together, they represent a lifestyle, a story, and a sense of pride that runs deep throughout Texas.
Ready to own your own piece of Western heritage? Discover The Poet and explore Twinstone’s complete line of custom cowboy hats—each one handcrafted, built to last, and designed for legends in the making.
