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beige background - twinstone new look, same values a message to out twinstone family

For Our Loyal Customers: What Twinstone’s Logo Refresh Means to You

Dear Twinstone Family,

At Twinstone, every stitch, every hat, and every decision we make is rooted in honoring the country lifestyle and the enduring traditions of the American cowboy lifestyle. Today, as we unveil our refreshed logo, we want to speak directly to you—our loyal customers who have been with us on this incredible journey.

A Logo That Honors Tradition

Our new logo represents more than a visual change; it embodies our steadfast commitment to the values you cherish. The design reflects the western style and rugged elegance of the cowboy culture, while embracing modern influences that resonate with both the urban cowboy lifestyle and the country western lifestyle.

“We want you to know that while we’ve updated our look, our heart remains the same,” the Quintero sisters shared. “This logo symbolizes our promise to stay true to our roots and to continue delivering the quality, craftsmanship, and authenticity you expect from Twinstone.”

As the founders shared, “The cherished diamond remains at the heart of the logo, honoring the traditions passed down from our father and serving as a connection between the cowboy life of the past and the future we’re building together.

red version of twinstone hats' new logo

A Bridge Between Past and Future

Twinstone has always stood as a beacon for those who value the country lifestyle, whether you’re donning a cowboy hat on a ranch or pairing a cowboy outfit with city streets in true urban cowboy fashion. Our updated logo bridges the gap between tradition and innovation, symbolizing a seamless connection between the American cowboy lifestyle and today’s evolving world.

“The new logo aligns with our mission to celebrate the timeless spirit of the country western lifestyle, while also embracing a broader audience,” Elvia Quintero explained. “It’s designed for those who honor their heritage and for those discovering their connection to cowboy culture for the first time.”

Our Commitment to Quality and Craftsmanship

For years, Twinstone has been synonymous with exceptional quality and the enduring values of the American country lifestyle. The refreshed logo serves as a reminder of our dedication to these principles.

The blend of modern and traditional typography captures the essence of western style, connecting those who live for the wide-open plains with those who bring the cowboy life to the city. It reflects our belief that craftsmanship should stand the test of time, just as the traditions of the American cowboy lifestyle have endured for generations.

“We’ve built this brand on a foundation of quality and trust,” the sisters affirmed. “And that will never change. Every hat we make continues to represent the hard work, integrity, and resilience that define the cowboy lifestyle and the spirit of North America.”

quality and craftmanship - a man dressed in a button up while riding a horse holding a twinstone hat to his chest while a woman sits in a bar with bright red boots wearing a twinstone bright red cowboy hat

A Message to Our Twinstone Family

To our longtime customers, we want to reassure you: while the logo has evolved, our values remain unchanged. Twinstone’s mission has always been to honor the American culture and the spirit of the cowboy Western way of life. The updated design is a reflection of our growth, but it’s also a commitment to continue delivering the products and service you’ve come to love.

“We deeply appreciate your trust and loyalty,” Elvia said. “As we move forward, we promise to stay true to the traditions that make Twinstone special, while striving to create even more meaningful connections with you.”

Looking Ahead

The refreshed logo is a symbol of Twinstone’s readiness to embrace the future, while staying rooted in the traditional values that define us. It’s a way for us to continue growing, reaching more people who share a love for the cowboy lifestyle, and expanding what it means to live the country western lifestyle in a modern world.

Thank you for being part of our journey and for letting us be part of yours. Together, we’ll continue to celebrate the cowboy culture, whether it’s through the wide-open landscapes of the country lifestyle or the bold expression of the urban cowboy lifestyle.

With gratitude,

the twinstone family

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